OT: Brandon vows to make Toys R Us experience "more fun"

Submitted by julesh on

In addition to closing 180 stores and combining more TRU and BRU stores, Brandon has said that Toys R Us will improve the in-store experience.

He also vowed to make locations easier to shop and more fun, by adding toy demonstrations and other experiences.

Sound familiar?

https://www.bloomberg.com/news/articles/2018-01-24/toys-r-us-to-shut-ab…

(Also, just a note to anyone who might be able to fix it, but site search is completely broken now. When do we get a new site?)

garde

January 24th, 2018 at 7:42 AM ^

Yes it sounds familar. Just like every other retaiuler these days because no one goes to their stores anymore. 

Brandon is just one of those guys who might be "smart," but has zero emotional intelligence or creativity. He doesn't seem to have an original idea in him...and if he does, its probably a bad one at that. He's so entrenched in the "club" with his money and connections that he will continute to receive opportunities that allow him to "fail forward." 

Arb lover

January 24th, 2018 at 9:14 AM ^

None of you have probably been to a toys r us in the last year or so, but he outsourced a lot to Asia including making the signs for all the stores. It's the most rediculous thing you will see all month, a red do not enter sign on the front doors with a little white "enter" in the middle that you can't see until you get up close. Such an epic fail.

jmblue

January 24th, 2018 at 12:09 PM ^

The biggest problem with brick and mortar stores is that there are way too many of them in the United States.  

 

In 2015—the most recent year with comparable data available—the US had about 23.6 sq ft of retail space per person available, according to estimates from PwC. As the Financial Times reported (paywall), that’s more than twice the amount in Australia, and roughly five times that of the UK and other European countries.

JamieH

January 24th, 2018 at 1:55 PM ^

Smart enough to convince people to keep giving him million dollar salaries?  Yes.  Smart enough to succeed or actually do anything meaningful in those roles?  No.   So I'm not sure if he's smart or the people that hire him are just suckers. 

mgobleu

January 24th, 2018 at 9:14 AM ^

I really don't understand it. The onliest time I darken the doors anymore and actually walk out with merch is if they happen to have an open box item crazy on sale. Prime shipping has alleviated all but my most intense need for instant gratification and I so deeply dislike human interaction. In related news my introversion has reached critical levels...

M Ascending

January 24th, 2018 at 7:57 AM ^

Brandon is quoted in the article as saying, "the company has made operational mistakes that need to be fixed."  Unfortunately, with Brandon, the cure is always worse than the disease. 

 

 

MgoHillbilly

January 24th, 2018 at 8:24 AM ^

It really is sad that my kids haven't and won't be able to enjoy certain experiences that I did growing up. Toys in cereal boxes is one of them along with Saturday morning cartoons (since on-demand streaming wasn't a thing). Toys r us was the mecca for toys and trips were always memorable. The combination of cost cutting, technology, and Dave brandon have changed some things in the world for the worse. That guy sucks.

Hail-Storm

January 24th, 2018 at 11:12 AM ^

to a toys r us to buy a toy for his friends bday party.  He said he really liked the place.

I do get the sentiment though.  Growing up in Holland, the closest Toys-R-Us was in Grand Rapids.  I still remember the couple trips we took there and seeing the wall of Star Wars toys. It was such a huge experience. In comparison, the local Meijers only had one or two aisles of toys at the time. 

True Blue Grit

January 24th, 2018 at 4:15 PM ^

I'd ever seen on Telegraph Rd. in the early 70's.  I was starting to get out of the toy phase at that point, but it was still incredible to see aisle after aisle of toys and games of all kinds.  It was really one of the very first so-called big box "category killers".  They helped lead to the demise of the small Mom and Pop toy stores that prevailed before that.  

HL2VCTRS

January 24th, 2018 at 8:34 AM ^

1/3rd of the stores closing in Michigan (2 out of 6) are located in Ann Arbor. Which means that even though he no longer works for the university, he is still finding ways to make AA less fun.

UM Fan from Sydney

January 24th, 2018 at 8:38 AM ^

I don' t know about others, but I have moved on from that loser. Why people keep discussing the man is beyond me. The guy was fired. Just move on.