these were meant to fit into one of those clear ticket sleeves on a lanyard that UM was doing a few years back when the tickets were huge or maybe it came from a bowl game. something like below. so there are instructions of how to fold it to fit into one of these and take to the game. it has worked well in the past for me as you can fit the sleeve into a pocket, especially in early season games or in the rain. the ticket sizes have changed, so i don't see as many folks rockin' the lanyard sleeve anymore.